Skip to main content About Shingo Potier de la Morandière — Logic and Senses
About

I help executives make decisions they can own.

Not by telling them what to decide. By helping them think with the rigour, honesty, and depth that the decision deserves, which no one around them can provide.

The story
behind
the work

The problem I solve

There is a category of decision that organisations are structurally unable to handle well. It is too complex for a committee, too sensitive for internal advisors, too consequential to be handed to a consultant. It belongs to one person, and that person has to carry it alone.

That is the decision I work on. Not strategy in the abstract. Not frameworks and deliverables. The specific, high-stakes, deeply personal problem of a leader who knows they need to decide, but cannot yet see clearly enough to do it.

"The most dangerous moment in any decision is when you stop questioning your own thinking."

Where my perspective comes from

Over thirteen years, I have worked on decisions at every scale of institutional life, from early-stage founders navigating their first real crisis to government bodies determining the structure of regional economic development. I have sat with derivatives traders at major banks across Japan, Europe, and Africa as they assessed risk in real time. I have mapped ¥800M ecosystem architectures for regional financial institutions. I have helped global corporations enter new markets, and helped individuals navigate major chapters of their lives.

What I have learned is that the quality of a decision does not depend primarily on the information available. It depends on the quality of the thinking applied to that information, and whether there is anyone willing to challenge that thinking honestly.

"I have worked at every level of institutional life. What I bring is not seniority. It is perspective, and the willingness to use it."

What working with me looks like

I work with a small number of clients at any one time. The work is private, unhurried, and completely confidential. I do not produce reports or slide decks. I do not sit on your board or join your team. I sit across from you, in a conversation, or across time zones, and help you think.

I am bilingual in English and Japanese, and I have worked across both cultures throughout my career. For international executives navigating Japan, and Japanese leaders working across Western markets, that cross-cultural fluency is part of the value.

Experience

A track record across every institutional scale.

Decision proof

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ventures incubated across sectors and stages

¥ 0 M

ecosystem architecture, major regional bank

¥ 0 M

market entry research, electronics sector

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global banks: derivatives trading across Japan, Europe, Africa

Institutional range

Derivatives Trading Japan's largest bank · European investment bank · Pan-African bank
Major Regional Bank, Shizuoka Prefecture ¥800M ecosystem architecture
Nagano Prefecture · Shiojiri City Municipal government advisory
Cabinet Office-Related Programmes National government level
Previously at PwC Japan Future Design Lab · engagement ended March 2026
Impact Hub Tokyo Venture incubation · 150+ founders

Organisations worked with

Electronics Infrastructure Automotive Luxury Private Banking Environment Government

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Positioning

Why this is different from anything else you have tried.

I. What you get vs. how deep it goes Deeply situational Generic / methodology-driven Delivers recommendations Strengthens decision quality Trusted Deputy Strategy Consultant Management Consultant Executive Coach AI Tools Logic and Senses

Situational depth, not someone else's answer.

Most advisory engagements produce one of two things: a set of recommendations from someone who does not know your situation deeply enough, or a reflective process that never engages with the substance of the decision itself. Strategy consultants and trusted deputies can go deep, but they deliver their own view, not yours. Executive coaches work on how you think, but through generic methodology rather than your specific situation. Logic and Senses occupies the quadrant no other provider reaches: deeply situational engagement that strengthens the quality of your own thinking rather than substituting someone else's answer.

II. Independence and confidentiality Fully confidential to the leader Visible to the organisation Has a stake in the outcome No stake in the outcome Trusted Deputy Management Consultant Strategy Consultant Executive Coach AI Tools Logic and Senses

No stake. No audience. No filter.

The quality of advice you receive is shaped by two things most leaders never examine: whether the adviser has something to gain from your decision, and whether anyone else knows the conversation is happening. Your trusted deputy knows the context intimately, but their career is tied to the outcome, and their input is filtered accordingly. Your consultant's engagement is visible to the board, which constrains what can be discussed. AI tools are technically private, but data privacy is not the same as human-trust confidentiality. Logic and Senses is the only provider that combines full confidentiality with genuine independence from the outcome. This is not a feature. It is the structural foundation that makes honest advisory possible.

III. Continuity and earned candour Tells you what you need to hear Tells you what you want to hear Episodic / project-based Ongoing / retained Strategy Consultant Management Consultant Trusted Deputy Executive Coach AI Tools Logic and Senses

Honesty that is earned, not imposed.

Strategy consultants can be candid, but then the project ends and they leave, taking their contextual understanding with them. Coaches stay, but their methodology leans towards affirmation rather than honest confrontation. AI is always available but fundamentally cannot push back; it optimises for helpfulness over honesty. Your trusted deputy is ongoing and deeply embedded, but their candour is filtered by what they stand to gain or lose. Logic and Senses is an ongoing relationship in which candour is earned through trust. Not confrontation for its own sake, but the kind of honest input that becomes possible only after genuine understanding has been built.

The Institutional Range Map: a vertical scale from Individual / Early-Stage at the bottom to Government / Global Corporate at the top, with five marker points along the axis labelled Early-Stage Founders, Regional Banks, Municipal Government, Global Corporations, and Cabinet Office-Related Programmes.
The range

From first-time founders to national government programmes.

The depth of the work comes from having operated credibly across the full institutional spectrum, understanding what decisions look like at every level, and what the people making them actually need. That range is not common. And it is why the thinking here applies whether you are a founder navigating a first funding crisis or a corporate leader restructuring a division.

Ready to talk?

A 30-minute introductory call. No obligation. Just a conversation about the decision you're facing.

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Logic and Senses

Private advisory for executives, founders, and senior leaders facing decisions that cannot be delegated.

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